Ir >>   
Uds: 0
Importe: 0,00
Tengo un usuario, deseo validarme - regístrate
  Buscar/Pesquisa        Búsqueda avanzada  
Herramienta de traducción gratuita de páginas web
Inicio/Iniciação
 > Libros de Medicina  > Epidemiología, Salud Pública y Estadística  > Salud Pública  - Llámanos (+34) 913788918 ¡Gasto de envío gratis para pedidos superiores a 50€ (sin iva) en Península!
Social Marketing Research For Global Public Health. Methods And Technologies
Social Marketing Research For Global Public Health. Methods And Technologies
Edición/Edição:
Autores: W Douglas Evans
Editorial:
ISBN: 9780199757398
Formato: Rústica/Paperback
Nº volumenes: 1 Páginas: 312
Año publicación/Ano de publicação: 2016
Disponibilidad/Disponibilidade: 15 días
Precio/Preço : 64,12 € 60,92 € (63,36€ iva incluído)
 (Sea el primero en opinar ) ¿Vas a pedir más de 5 productos? Escríbenos, te enviaremos presupuesto ajustado, envíanos mail

Cómpralos juntos y ahorra
Social Marketing Research For Global Public Health. Methods And Technologies Piedrola Gil Medicina Preventiva Y Salud Pública 12ª Ed.
· Social Marketing Research For Global Public Health. Methods And Technologies (W Douglas Evans)
· Piedrola Gil Medicina Preventiva Y Salud Pública 12ª Ed. (Gonzalo Piédrola Gil)
164,98 € 156,73 €
Descripción/Descrição
Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection. More than ever,public health practitioners rely on these new marketing and communications technologies to promote longstanding goals like disease prevention and fostering social responsibility. 

Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase theefficacy of public health interventions in any setting. It also provides practical advice to practitioners seeking to assess their interventions, along with examples for effective outreach to promote smoking cessation,financial literacy, and other social goods. 

Combining overviews of marketing theory and methodology with practical chapters specific to public health, Social Marketing Research for Global Public Health provides a crucial and holistic understandingfor this new imperative in the field. 
Table of contents
Preface
Foreword
1. Introduction to Social Marketing Research
2. Research Methods & Evidence for Social Marketing
3. Formative Research
4. Brand Research
5. Efficacy and Message Testing Methods for Social Marketing Research
6. Monitoring and Evaluation Research: Tools and Evidence for Understanding Social Marketing Performance During and After Implementation
7. Social Marketing Research in the Digital Media Age
8. Quasi-Experimental and Heavy-Up Experiments in Social Marketing
9. Case Studies: Social Marketing Research in Action
10. Lessons Learned and Future Social Marketing Research
Subcategorías en Epidemiología, Salud Pública y Estadística
Suscripciones
Si desea suscribirse a nuestros boletines gratuitos por favor regístrese como usuario.
Atención clientes
Para realizar sus pedidos o consultas relacionadas con productos llame al:
(+34)91 378 89 18





 

Acerca de los certificados SSL
Nosotros subscribimos Los Principios del código HONcode de la Fundación Salud en la Red Nosotros subscribimos los Principios del código HONcode. Compruébelo aquí.